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Google Analytics 4 Setup
Configure GA4 for your website and review the core measurement setup needed to collect useful website and customer activity data.
Google Analytics & Tag Manager Setup Services
Analytics & Tracking Services
Google Analytics 4 & Google Tag Manager Setup Services
Turn website activity into useful business data. Zak-Digi provides Google Analytics 4 setup, Google Tag Manager implementation, eCommerce tracking, conversion tracking, event configuration, troubleshooting, and measurement support for Shopify and other websites.
Discuss Your Tracking Setup →Analytics & tracking support
✓Google Analytics 4 (GA4) setup
✓Google Tag Manager setup
✓eCommerce & purchase tracking
✓Google Ads conversion tracking
✓Event & funnel measurement
✓Tracking audits & troubleshooting
✓Shopify analytics implementation
Google Analytics Services
Understand what visitors do — and which marketing activity drives results.
Website traffic numbers alone do not tell the full story. Businesses need reliable measurement to understand where visitors come from, which pages and products attract attention, how customers move through the buying journey, and which marketing channels contribute to meaningful actions and revenue.
Zak-Digi helps businesses implement and improve Google Analytics 4 (GA4) and Google Tag Manager (GTM) so website activity can be measured in a structured and useful way. Our work can include initial analytics setup, event tracking, eCommerce measurement, conversion configuration, Google Ads tracking, testing, and troubleshooting existing installations.
For eCommerce businesses, particularly Shopify stores, accurate tracking is essential for evaluating SEO, paid advertising, social media, product performance, and the customer journey. We focus on creating a measurement setup that supports real business decisions rather than simply installing tracking code and leaving it unverified.
Our Analytics Services
Complete Google Analytics and conversion tracking support.
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Google Tag Manager Setup
Implement or organize Google Tag Manager so supported analytics, advertising, and event tags can be managed through a structured container.
03
eCommerce Tracking
Configure and review eCommerce events such as product views, add-to-cart actions, checkout activity, purchases, transaction values, and relevant product data where supported.
04
Google Ads Conversion Tracking
Measure important actions generated by Google Ads, including purchases, leads, or other defined conversions, and review conversion values where applicable.
05
Custom Event Tracking
Track important interactions such as form submissions, button clicks, downloads, selected page actions, and other measurable events relevant to your goals.
06
Tracking Audit & Troubleshooting
Review existing GA4, GTM, and conversion implementations for missing events, duplicated tracking, incorrect values, conflicting tags, or other measurement problems.
Google Analytics 4
Measure the customer journey with event-based analytics.
Google Analytics 4 uses an event-based measurement model. A well-planned implementation can help businesses understand user acquisition, engagement, important actions, eCommerce activity, and other behavior across the website.
We help configure analytics around the actions that matter to your business and review whether important events and conversions are being recorded as intended.
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Traffic acquisition
Understand how users arrive through organic search, paid campaigns, referrals, social traffic, direct visits, and other channels.
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User engagement
Review page and event activity to better understand how visitors interact with website content and important customer journeys.
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Conversion measurement
Identify and configure important events that represent valuable actions for your business.
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eCommerce performance
Measure relevant shopping behavior and purchase data to support product, marketing, and revenue analysis.
Google Tag Manager Services
Organize website tracking with Google Tag Manager.
Google Tag Manager provides a centralized way to deploy and manage many website measurement tags. When implemented properly, GTM can make analytics and advertising tracking easier to organize, test, and maintain. However, an unstructured container can also create duplicate tags, inaccurate events, or conflicting conversion data.
Zak-Digi can help set up a new GTM container or audit an existing one. We review tags, triggers, variables, event logic, and relevant data being passed from the website so the tracking architecture is easier to understand and maintain.
01
Tags
Configure supported analytics and advertising tags required for your measurement plan.
02
Triggers
Define when tags should fire based on relevant website events and customer actions.
03
Variables & Data
Use available website and event data to pass relevant values into analytics and advertising platforms.
Shopify Analytics & Conversion Tracking
Specialized tracking support for Shopify eCommerce stores.
Shopify tracking can involve several connected systems, including Shopify's customer events and integrations, Google Analytics 4, Google Tag Manager, Google Ads, advertising pixels, consent requirements, and third-party apps. Changes to one part of the setup can affect how purchases and other customer actions are reported elsewhere.
We can review Shopify tracking implementations with particular attention to important eCommerce events such as product views, add to cart, checkout, and completed purchases. Where transaction data is available and supported by the implementation, purchase events can include information such as transaction ID, currency, value, and item data.
We also investigate duplicate purchase events and competing tracking methods. Duplicate conversion tracking can distort revenue reporting and campaign optimization, so maintaining a clear measurement architecture is an important part of reliable eCommerce analytics.
Conversion Tracking
Measure the actions that matter to your business.
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Purchase Tracking
Measure completed eCommerce purchases and supported transaction values to help evaluate sales performance and advertising outcomes.
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Add-to-Cart Tracking
Track when shoppers add products to their cart to help understand movement through the purchase funnel.
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Checkout Tracking
Measure checkout-start activity and other supported checkout events to identify where customers progress or leave the buying journey.
04
Lead Tracking
Measure relevant form submissions, enquiries, contact actions, or other lead-generation events when technically supported.
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Campaign Measurement
Connect important conversion data with advertising and analytics platforms to better evaluate marketing effectiveness.
06
Conversion Value Tracking
For eCommerce implementations, review whether purchase values and currencies are being recorded correctly for meaningful revenue analysis.
Tracking Audit
Already have analytics installed? We can help find tracking problems.
Analytics problems are not always obvious. A website may appear to be tracking successfully while purchases are duplicated, values are incorrect, events fire at the wrong time, old tags remain active, or multiple integrations report the same conversion.
A tracking audit examines the current implementation and helps identify areas that should be corrected, simplified, or tested further.
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Missing or duplicated events
Check whether important events are absent or being sent more than once.
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Incorrect purchase values
Review transaction values, currencies, IDs, and related eCommerce data where available.
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Conflicting installations
Identify overlapping theme code, apps, GTM tags, platform integrations, or legacy tracking that may affect reporting.
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Testing & validation
Test the agreed implementation using appropriate platform debugging and reporting tools before considering the setup complete.
Our Process
A structured approach to analytics implementation.
Step 01
Audit
Review the website, business goals, existing analytics, GTM containers, advertising integrations, and current tracking methods.
Step 02
Plan
Define the important events, conversions, eCommerce data, platforms, and implementation method required for the project.
Step 03
Implement
Configure the agreed analytics, tags, triggers, events, conversions, and supported integrations.
Step 04
Test
Validate event firing and available data, troubleshoot problems, and review whether key actions are reaching the intended platforms.
Important: Tracking capabilities can vary by website platform, checkout environment, privacy/consent configuration, browser restrictions, apps, and third-party integrations. We assess the available setup before confirming the exact implementation scope.
Why Zak-Digi
Analytics connected with the wider eCommerce strategy.
Tracking is most useful when the people implementing it understand why the data matters. Zak-Digi works across Shopify management, SEO, social media marketing, Google Ads, digital advertising, and eCommerce growth, allowing measurement requirements to be considered in the context of real marketing activity.
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eCommerce-focused implementation
We understand the importance of purchase events, revenue values, product activity, and funnel measurement for online stores.
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Google Ads & analytics alignment
Tracking can be reviewed with advertising measurement and campaign optimization requirements in mind.
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Troubleshooting experience
We can investigate existing implementations rather than assuming every business needs a completely new setup.
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Ongoing support
As your website, campaigns, apps, and conversion requirements evolve, your measurement setup can be reviewed and updated accordingly.
Need help with Google Analytics, GTM, or conversion tracking?
Whether you need a new GA4 setup, Google Tag Manager implementation, Shopify eCommerce tracking, Google Ads conversions, or help diagnosing inaccurate data, tell us what you are currently using and what you need to measure.